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Vol. 1 (2023)
Open Access Journal Article

Research on the Cultural Creative Design of the "Indirect Eight Immortals" from the Semiotics Perspective

by Xinyi Duan 1,*
1
College of Literature and Journalism, Sichuan University
*
Author to whom correspondence should be addressed.
JAHS  2023 1(1):3; https://doi.org/10.12410/jahss.3029-2107.2023.01.003
Received: 1 December 2023 / Accepted: 14 December 2023 / Published Online: 20 December 2023
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Abstract

The Chinese people have a keen aptitude for employing symbolism to convey the concept of "good luck" via the theme of "Eight Immortals." A notable exemplification of this is the concept of "Eight Immortals Crossing the Sea and Displaying Their Divine Skills." This term is derived from Chinese folklore, where individuals employed symbols of the objects held by the Eight Immortals as emblems, rather than the deities themselves. The "Indirect Eight Immortals" frequently materialize in folk art and are a fundamental aspect of Chinese culture that signifies good luck, embodying the trend of symbolization in Chinese auspicious art. Within the framework of semiotics, we propose to preserve the continuous legacy of Indirect Eight Immortals culture, simplifying its patterns to emphasize design focus and fostering a dialogue between traditional Indirect Eight Immortals culture and modern design. This aims to provide a guiding principle for creating an aesthetic layout with a distinctive national style, leading fashion, and promoting the inheritance and development of Chinese culture.

Keywords: Semiotics, indirect eight immortals, cultural creative design;
Copyright: © 2023 by Duan. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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ACS Style
Duan, X. Research on the Cultural Creative Design of the "Indirect Eight Immortals" from the Semiotics Perspective. Journal of Arts, Humanities and Social Sciences, 2023, 1, 3. https://doi.org/10.12410/jahss.3029-2107.2023.01.003
AMA Style
Duan X. Research on the Cultural Creative Design of the "Indirect Eight Immortals" from the Semiotics Perspective. Journal of Arts, Humanities and Social Sciences; 2023, 1(1):3. https://doi.org/10.12410/jahss.3029-2107.2023.01.003
Chicago/Turabian Style
Duan, Xinyi 2023. "Research on the Cultural Creative Design of the "Indirect Eight Immortals" from the Semiotics Perspective" Journal of Arts, Humanities and Social Sciences 1, no.1:3. https://doi.org/10.12410/jahss.3029-2107.2023.01.003
APA style
Duan, X. (2023). Research on the Cultural Creative Design of the "Indirect Eight Immortals" from the Semiotics Perspective. Journal of Arts, Humanities and Social Sciences, 1(1), 3. https://doi.org/10.12410/jahss.3029-2107.2023.01.003

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References

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